The Missouri House of Representatives has signed off on legislation to reestablish the state’s "Division of Tourism Supplemental Revenue Fund." HB 2719 aims to establish a dedicated funding mechanism exclusively for the Division of Tourism within the Missouri Department of Economic Development. This fund is intended to support the Division's efforts in promoting tourism, marketing destinations and bolstering the state's tourism industry.
Under this legislation, the revenue funds can solely be utilized for fulfilling the Division's duties and functions. The sources of funding include appropriations by the General Assembly and contributions from federal, private or other entities.
Before any funds are allocated to the Supplemental Revenue Fund, the Division of Tourism is required to present a comprehensive promotional marketing strategy to the House of Representatives and Senate committees responsible for tourism matters. This strategy must cover various aspects such as targeted markets, duration of market plans, ensuing market strategies and projections of investment returns. This process ensures transparency and accountability in the use of funds and strategic planning for tourism promotion.
“HB 2719 is a crucial step towards revitalizing our state's tourism industry, which plays a vital role in our economy. By reestablishing the Division of Tourism Supplemental Revenue Fund, we're providing the necessary resources to promote our state's attractions and boost economic growth in communities across Missouri,” Hudson, R-Cape Fair, said. “By establishing clear guidelines, this bill ensures that taxpayer dollars are being invested wisely to maximize the impact of our tourism efforts. This bill ensures that our tourism efforts are adequately funded and strategically targeted, paving the way for increased visitor numbers and enhanced prosperity for our state.
With a vote of 128-16, HB 2719 now heads to the Senate for further consideration.
Rep. Brad Hudson, a Republican, represents part of Stone and Christian counties, District 138 in the Missouri House of Representatives. Rep. Hudson was elected in November 2018. For more information