Vineyard Vines now open at Tanger Outlets Branson

Tanger Outlets Branson expands its retail lineup with the opening of Vineyard Vines, now welcoming shoppers in a 4,000-square-foot store between Zales and Famous Footwear. Known for its classic New England-inspired aesthetic, the coastal lifestyle brand offers apparel, accessories and seasonal styles for men, women and children.

The new Vineyard Vines location adds another leading national retailer to Tanger Branson’s growing mix of popular brands, giving shoppers access to timeless styles, everyday essentials and seasonal favorites in the heart of the Ozarks.

“Vineyard Vines is a meaningful addition to Tanger Branson and reflects our continued focus on bringing guests premier brands they know and love,” said Julie Wilson, Marketing Director at Tanger Branson. “The store adds fresh energy to the center and complements the shopping experience that makes Tanger Branson a standout destination for local residents and visitors.”

Tanger Branson will also welcome Palmetto Moon later this summer. The locally inspired retailer offers men’s, women’s and kids’ apparel, footwear, drinkware, accessories, gifts and collegiate gear, with popular brands including YETI, Local Boy/Local Girl, FP Movement, Burlebo, Simply Southern, Rainbow Sandals and more. The 7,000-square-foot store near Maurices will host its grand opening celebration in August, marking Palmetto Moon’s first Missouri location and expansion into its 10th state.

The additions continue to build momentum at Tanger Branson, joining the recently opened Toys“R”Us, which now serves families in a 6,538-square-foot store near Polo Ralph Lauren with a curated selection of arts and crafts, action figures, puzzles, electronics, books and games. As its retail lineup grows with iconic favorites and popular lifestyle brands, Tanger Branson continues to deliver variety and value to local shoppers and visitors.